We connect business ambition with intelligent execution.
Digital transformation isn’t about adopting the latest tools – it’s about building the capabilities to compete, perform, and adapt. That’s why it must be shaped and led by business leaders, not delegated to IT. Not every trend applies. Not every solution fits. The right decisions require a clear view of where the company is going and what it takes to get there.
At change2target AI, we’re business-driven and execution-focused. We understand the complexity of transformation – from organizational dynamics to operational challenges. That’s why we don’t just recommend solutions. We implement them. Fast, intelligent, and aligned with your strategic goals.
Customer-First Thinking
Whatever we do, it has to deliver value to our client’s customers. Our approach to Customer focused Value Management ensures that the end user experience is embedded into every solution we design. We help our clients shape intelligent operations with the customer journey at the core.
Business-Relevant Impact
We don’t implement technology for technology’s sake. We challenge assumptions, evaluate business relevance, and make sure every solution contributes to performance, resilience, and measurable bottom-line results.
People-Centered Change
AI-based transformation only works when people trust it. We engage deeply with the organizational side of change, ensuring that leaders and teams are equipped, informed, and aligned. No one should get left behind on the path to intelligent operations.
Technology as Competitive Advantage
We believe digitalization is not a support function – it’s a strategic driver of market success. That’s why we push our clients to look beyond existing structures and see where intelligent automation, AI, and orchestration can unlock their next advantage.
CEO
Martin is the co-founder and CEO of change2target. As a tech-savvy entrepreneur he recognized early on the role AI would play in the business world one day. In 2017, he then decided to focus on this segment with change2target AI.
Thanks to his background as a management consultant and business founder, Martin brings a unique blend of skills to develop disruptive strategies and implement digital transformation across multiple industries. With this knowledge, he leads the team of strategists at change2target AI.
DevOps Manager
Jason is a self-described “jack-of-all-trades” who enjoys the journey toward understanding the process and crafting a solution. With 25 years of experience in executing IT solutions, this DevOps Manager for change2target AI has worked in various industries - always with a focus on data systems.
Jason plays a pivotal role in the successful integration of AI into business operations, driving innovation and agility. His broad experience makes him adaptable and capable of attacking any problem at hand. He is driven to find efficient solutions that make sense for the customer.
Digital Advisor
Dirk is a member of the Advisory Board of change2target and provides ideas for the direction of change2target AI. As founder and CEO of Medical Columbus, one of the pioneers and shapers of the eHealth market in the German healthcare sector, he is a pioneer of modern technology-based innovation and market development. He started successfully driving digitalization in one of the most challenging sectors at an early stage.
Martin is the co-founder and CEO of change2target. As a tech-savvy entrepreneur he recognized early on the role AI would play in the business world one day. In 2017, he then decided to focus on this segment with change2target AI.
Thanks to his background as a management consultant and business founder, Martin brings a unique blend of skills to develop disruptive strategies and implement digital transformation across multiple industries. With this knowledge, he leads the team of strategists at change2target AI.
Jason is a self-described “jack-of-all-trades” who enjoys the journey toward understanding the process and crafting a solution. With 25 years of experience in executing IT solutions, this DevOps Manager for change2target AI has worked in various industries - always with a focus on data systems.
Jason plays a pivotal role in the successful integration of AI into business operations, driving innovation and agility. His broad experience makes him adaptable and capable of attacking any problem at hand. He is driven to find efficient solutions that make sense for the customer.
Dirk is a member of the Advisory Board of change2target and provides ideas for the direction of change2target AI. As founder and CEO of Medical Columbus, one of the pioneers and shapers of the eHealth market in the German healthcare sector, he is a pioneer of modern technology-based innovation and market development. He started successfully driving digitalization in one of the most challenging sectors at an early stage.
Bernhard is the Chairman of the Advisory Board of change2target. His importance in this realm lies in his deep expertise and strategic vision. Having previously held significant positions in the automotive industry, including serving as the President of the German Association of the Automotive Industry (VDA), he brings invaluable insights into the challenges and opportunities of digitizing traditional industries.
At change2target AI, we empower organizations to transition into truly digital enterprises. Our approach is rooted in business acumen, organizational insight, and technological expertise – and we turn that into measurable outcomes.
We speak BUSINESS
We bring a unique advantage from our corporate background, consistently approaching projects with a business-first mindset. This allows us to understand real-world priorities and constraints, and to design intelligent operations that are not only technically sound, but customer-centric, profitable, and resilient.
We understand ORGANIZATION
Transformation isn’t just about systems – it’s about people. With our hands-on, implementation-focused approach, we work closely within our clients’ organizations to manage complexity, address behavioral change, and embed solutions that truly stick.
We are DIGITAL
We believe in the transformative power of technology. From intelligent system integration to advanced automation, AI agents, and Deep Learning, we implement solutions that don’t just optimize processes — they enable faster decisions, scalable operations, and future-ready business models.
The future of your operations won’t be built on slides. It will be built in execution: precise, intelligent, and with impact.
